It does take time though, as you will need to review at regular intervals over a matter of months to see the right trends. Testing the best day and time to release podcast episodes can be relatively straightforward. Never underestimate the power of podcast tracking. So, it's up to you to figure out what success means to you and analyze the metrics that matter most. One key indicator to check is the day that shows the most traction. With most podcast hosting sites, you will be able to dive into your podcast's analytics to understand when your podcast gains the most interaction. These differences in metrics make it difficult as a podcaster to collate data and take meaningful insights from your listener data. Unfortunately, not all podcast hosting sites will have the time that episodes were downloaded or streamed, or the listener drop-off points per episode.Īpple Podcasts will tell you the average time listened per episode, but Google Podcasts will tell you the number of meaningful plays per episode. Listeners' demographics: gender, age, and geography Number of starts and streams (Spotify and Apple) It doesn't matter how much research you do finding the perfect publishing day for your podcast will always be an ever-evolving process.ĭepending on the channels you're checking (hosting site, Spotify Catalog, Apple Podcast Connect etc.), podcasters can receive lots of data regarding their podcast's performance, including: And then other podcasters jump onto the bandwagon, which perpetuates the cycle.Īs more brands, individuals, and networks start to produce podcasts, it's only natural that they would begin to come out with their own data and opinions on episode publishing.Īs you publish episodes, your data will play a significant role in your podcast's publishing day if you're smart. Consequently, these days and times have become the most popular. Most likely, podcasters are uploading at those times because other people have also done so. But, it takes a lot of time and energy to find these "best days." So, the probability that people have done the actual legwork is minimal. If you were to conduct a data analysis based on an extensive sample of other podcasts, you would hope that those podcasters are uploading their content on the best days for their audience. Popular upload days and listenership may or may not actually tie into each other. Be WARNED: One Man's Data Could Be Another Man's Downfall But, this widely shared information isn't what you need to make crucial decisions surrounding your podcast. This data is fascinating-especially for data nerds like ourselves. They reveal that podcasters tend to publish their episodes on Tuesday, Wednesday, and Thursday between 2 am and 5 am, with 5 am being the best time to gather the maximum amount of downloads. The Megaphone AnalysisĪnyone who has Googled "What's the best day to publish a podcast" will most likely have come across Megaphone's 2018 research. One of the best ways to keep yourself accountable and avoid any sign of podfading is to structure a podcast schedule based on listener habits. The term "podfading" refers to a show becoming less and less regular, until it eventually disappears. ![]() So, what happens to a podcast that doesn't stick to a steady schedule? And loyalty is paramount for podcasts to thrive. When listeners trust you, they become loyal. ![]() This is because there is trust when there is consistency. Listeners like to know when they can expect new episodes. But, "the best time" is highly subjective. For any kind of publishing schedule to work, it depends on your chosen niche, target audience, and how consistent you are. ![]() One of the best things you can do to build trust around your show is to stick to a regular podcast release schedule. Today, podcasters are competing for visibility amongst thousands of other shows. Why Your Podcast Publishing Schedule Matters
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